HELLO, I'M AAKANSHA!
Design Research | Strategy Design | CX Research | Business Design | Service Design | UX Design | Design Thinking | Agile Technology
CX RESEARCHER & STRATEGIC INNOVATION DESIGNER
BORN IN INDIA, NOW BASED IN ATLANTA.
Currently at Kimberly Clark, leading customer experience, and market research as a part of Global Customer Insights and Product Innovation team(s) to facilitate data driven business decisions, by leveraging Agile Process and Design Thinking Methodology.
What I enjoy doing?
UX/CX RESEARCH
Gather qualitative and quantitative data to map user insights and experiences to deeply understand users, their needs, desires, and frustrations to bring a strong point of view & conscientiously frame the problem.
UX: B2C CX:B2B
CONCEPT AND PRODUCT DEVELOPMENT
Ideate and test many possible solutions that aim to solve business and user needs. Guide multidisciplinary teams to co-create design and test solutions for critical challenges in building products and services using frameworks in short durations. Validate solutions in the form of user testing and in depth validation studies.
VISUAL DESIGN
Create and maintain a visual design language for the product which communicates core brand values.
UX/CX DESIGN
Deliver the best possible solutions that are coherent, usable, and desirable through products and services purely based on user experience on consumers and meet business needs.
UX: B2C CX: B2B
IDEATION AND STRATEGY
Conceptualize and Design management strategies to bridge the gap between business and users. Create Value propositions and omni channel experiences based on informed decision making through design sprints, workshops and various design thinking tools.
HELLO EVERYONE
I'm a Professional Design Researcher and a Strategist who thrives at the intersection of Research, Design & Strategy.
For the last 7+ years, I have been crafting experiences and services for different organizations based on a deep understanding of user/customer experiences and business needs.
I have been guided by Design throughout my life and my biggest takeaway from that is
